I just saw this too and I'm not sure if thats an additional controller. The reason is its saying its $100 savings in cart, and normally it would be $500 for console set and $60 for titanfall. Otherwise it should say $160 savings?
I'm on mobile and skimmed your post quickly and noticed gift cards, and correct me if I'm wrong. Gift cards can't be used on pre-orders as far as I know (tried to order 2 days again on Destiny and told they are valid for pre-orders).