Just came back from Brandsmart USA in Morrow, GA with a Samsung LN40B550 for $598. Seems they don\'t have the LN40B500 model that other retailers are selling for BF so they discounted the 550 Series to match. You can go and buy the TV today at that price and they had at least 20-30 in stock when I left. Can\'t beat this deal if you were considering the 500 Series that WalMart, Best Buy and Sears will be selling on Friday.